Honoring The Captain

This advertisement was made by the Nike Brand of Air Jordan in honor of the final season of Derek Jeter. It was sent out to the public around the time of the MLB All-Star Game in early July. Derek Jeter spent 20 seasons in the Major Leagues all with the New York Yankees and has become the face of baseball in the 21st century. He was known by baseball as a very humble leader, great shortstop, and an all-around well respected person. Nike felt that they should make an advertisement to memorialize Jeter's impact and legacy on the game of baseball. The ad is in black and white with a picture of his back to the camera showing his famous #2. Across the ad is big letters that say "RE2PECT." 

The term "Re2pect" became a pop culture phenomenon and was put on t-shirts, hats, and baseball merchandise across the world. It's a clever play-on words that uses Derek Jeter's number as an "S" in the word "respect." The bigger picture to look at is that this word defines his baseball career in one simple word. No matter what baseball team you were a fan of or if you were a fan of baseball at all, you had to show respect for Derek Jeter. Put aside his 14 All-Star appearances, 5 championship rings, 5 gold glove awards, and many more achievements. Take a step back to admire his great character and humbleness through it all. "Respect" is just the perfect word to use when thinking about Jeter. A man to respect on and off the baseball diamond. Air Jordan was simply genius for coming up with this advertisement.

The intended audience for this ad is very broad. It can range from sports fans, people who wear the Jordan brand, baseball fans, or just fans of Derek Jeter. Anyone who has a knowledge of sports in general or those who have been alive to witness his entire career, should be able to understand the significance of the advertisement and how brilliant it is. Derek Jeter has not just been made an icon in sports by the media, but he has made himself that way with the kind of guy this is.

"Humility" is the best deadly sin to best describe the advertisement. Jordan wanted to create the ad to sum up Jeter's baseball career in the most modest and humble way possible, despite being the all-time great player that he is. The ad was very simple, yet genius at the same time. Jeter was known as a modest and humble guy and this is the way this ad was created. 

Derek Jeter was a sponsor of Air Jordan throughout his career wearing Jordan baseball cleats every game. The ad was not created to showcase a particular product, but to simply show respect for the great one. Notice how the Jordan logo is printed very small in the corner of the ad, but the term "RE2PECT" and the image of Jeter in the background covers the entire page. That was the ad's main intention, focus more on the endorser of the product and not the brand itself. 

Jane Eyre Chapter 7 Thoughts

"How would you best describe the central idea of this chapter? Which phrase from the chapter best helps develop the central idea?"

It's Jane's first month at Lowood and the headmaster of the school, Mr. Brocklehurst has been away the whole time. She becomes very nervous when he returns back because she remembers telling her aunt about her having the habit of lying. She made that promise to her and was afraid of the master finding out. He finds out and calls her a careless girl. He orders Jane to stand on a stool while he yells to everyone in the school that she lied. Every student was forbidden to speak to Jane the rest of the day. Jane was completely humiliated all because of her being careless and lying when she was not supposed to. The master is very harsh and cruel when it comes to rules and punishments, but she ultimately put the punishment on herself by not keeping her promise and impulsively admitting her mistake in front of Mr. Brocklehurst. "There was I, then, mounted aloft; I, who had said I could not bear the shame of standing on my natural feet in the middle of the room, was now exposed to general view on a pedestal of infamy. What my sensations were no language can describe; but just as they all rose, stifling my breath and constricting my throat, a girl came up and passed me: in passing, she lifted her eyes. What a strange light inspired them! What an extraordinary sensation that ray sent through me!" That statement defines the whole passage. A simple smile and nice gesture while she is misery mean't a lot to her and gave her hope.